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Driving Forces: Using Data to Solve Customer Problems

Whitney Nystrom has always had a passion for finding new ways to solve problems and as Senior Associate in PwC’s Customer Advisory Practice, she is able to help clients solve their biggest marketing challenges on a daily basis.  She recently helped a large CPG company gain better visibility into their customer investment architecture by building a dynamic business intelligence tool. 

After graduating from Texas Christian University, Whitney began her career at Amegy Bank and while there built her skills in finance, analytics, problem loan forecasting and found herself enjoying the challenges of using data to make more informed business decisions and solve complex business problems.

Looking to make a career shift into consulting, Whitney saw the opportunity to get her MBA as a way to gain new skills in analytics and marketing while also honing her leadership skills.  Whitney selected Southern Methodist University’s Cox School of Business because of the strong business analytics curriculum, the opportunity to improve her executive communication and leadership skills through the Business Leadership Center and because of the global learning aspects of the MBA program at SMU.

In addition to being a Forte Fellow, highlights of Whitney’s time at SMU were serving as the President of the Consulting Club where she fostered valuable relationships with well-respected consulting firms and traveling to Tokyo and Beijing as a part of SMU’s Global Leadership Program.

After completing her summer internship at PwC in their Customer Consulting practice where she worked on a Product Code Consolidation project for a Fortune 50 company, she knew she had found the right place to help clients solve complex business problems from strategy through execution.  After graduating in 2014, Whitney joined PwC full-time where the SMU curriculum could be applied immediately.  She has found herself using skills she learned in both Business Analytics and Marketing courses to assess client issues.  The time spent at SMU left Whitney well-prepared to work in a team environment and think about the holistic business as she addresses clients’ business needs.

Whitney continues to support women in business and has taken an active role in the Chicago Advisory Women’s Network where she is part of the core planning team.  She and her team focus on key areas that help promote women in the consulting industry, and help ensure they have a trusted network to support career progression in the firm.

Content courtesy of Southern Methodist University (Cox School of Business).

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